I recently saw a documentary trailer about young farmers who are making a go of it, growing organic produce for people, planet and profit. Besides being a delightful way to start my weekend, it also brought to mind how, in a very real sense, we're all Greenhorns when it comes to sustainable business development. From clean tech to community supported agriculture, we're all looking for new and innovative ways to make money and make a difference.
Find out how climate change is a catalyst for innovation, growth, and prosperity and why what is good for the planet is good for you and your business too.
About Me
- K.B. Keilbach
- My interest in business and the environment began in the early 1970s when I was a teenager. The ecology movement was going strong, and I remember once asking my engineer-turned-CEO father, “When will you see how important it is to protect our environment?” His laconic response, “When it’s good for business,” stuck in my mind. As I later found out, my father was interested in preserving ecosystems; but he was more concerned about business ecosystems while I was more concerned about natural ecosystems. What I didn’t realize until recently is that both ecosystems are interdependent. What is good for one is good for the other, as long as we act sustainably. As the mother of three teenage sons, I am motivated to find the common ground in our natural and our business environments and to balance the needs of the free market with the needs of the planet. Only in so doing can we address the changes that are happening in our world right now.
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3 comments:
It is a big issue. We all should concentrate about it. If our farmers will do it then we can grow pure food product as well as it will be less harmful for our environment and this way also cheaper.
Along a similar vein, there was a very good program on NPR recently about organic farming.
Apparently the paperwork to be certified as an organic farm is so extensive that many small farmers are eschewing the organization in favor of just growing things.
Others are 'near' organic. They use the minimum of artificial things, and if possible none at all. They should have their own organization.
On another note, the stimulus package was supposed to stimulate oil alternatives. I haven't seen flocks of windmills or new nuclear plant construction sprouting up.
A pity since that would have helped the unemployment rates.
Wow - great to see. I've always said when green can become profitable it will really take off.
Marvin D Wilson
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